The future of facial skincare is focused on skin preservation and longevity, with dermocosmetics emerging as the new luxury. Consumers are seeking proven efficacy, transparency, and dermatologist expertise. The industry is also shifting towards a holistic approach that considers the mind-body connection, with technology playing a major role in personalizing skincare routines and fostering a deeper understanding of individual needs. Brands need to adapt by renovating claims and ingredients to create new skincare stories, ensuring inclusivity, and communicating the benefits of familiar ingredients in a transparent and accessible way.
Embracing 'Slow Ageing' to Maintain Longevity Spend
- Maintaining healthy skin is the next evolution as the perception of ageing evolves.
- Develop and market skincare products that promote overall skin health and longevity, catering to specific life stages and consumer needs.
- Incorporate wellness and protective claims to resonate with consumers who value a positive and inclusive approach.
Reinforcing Brand Status with Dermocosmetics Quality
- Demand is driven by consumer desire for authenticity and visible outcomes.
- Focus on communicating the long-term benefits and high-quality ingredients of products, particularly for sensitive skin.
- Educate consumers on product suitability for different skin types to attract a broader customer base.
Harnessing Brand Loyalty with Tailored Wellness
- Holistic wellness trends appeal as consumers look for products that connect skin health with mental wellbeing.
- Offer products that link skin health with mental wellbeing, incorporate personalized skincare technology, and ensure transparency and ethical sourcing practices.
Renovating Claims and Ingredients for New Skincare Stories
- Consumers are seeking evidence-based results and doing more research before buying.
- Simplify complex ingredient information and provide validated claims to bridge the knowledge gap and assist consumers in making informed decisions.
- Highlight familiar in-demand ingredients and give them a technical edge to convey superior efficacy.
Ensuring Inclusivity and Ethical Practices
- The industry must bridge the inclusivity gap through more research on diverse skin tones and a holistic approach to diversity in product creation.
- Communicate transparency around sourcing and manufacturing processes to demonstrate commitment to ethical practices.
Source: Mintel
